Beardcare, Grooming 101

Can’t Knock The Hussle: How Nipsey’s New Beard is New Business

On February 16th, 2018, Los Angeles luminary Nipsey Hussle released his long awaited debut album, Victory Lap. Though Nipsey has long been a prominent figure in the west coast hip-hop scene, he’s still very much a new face to casual listeners. For the uninitiated there are a few things that stick out when watching the video for Nipsey’s lead single, “Rap N*ggas”. His charisma hops off the screen and his hometown of South Central Los Angeles is ever present. There is however one new addition to Nipsey’s visual profile: his beard.

During Nipsey’s musical career he’s generally maintained a consistent look. You can usually find him laced in Crenshaw apparel to represent his home turf along with his trademark braids tucked into a fitted hat. His Eritrean roots have made his free flowing hair a trademark of his, and the beard is now a part of that image.

As a noted hustler with a constant business plan in motion it’s easy to dismiss Nipsey’s new found facial hair as a sign of his busy schedule. Nipsey, however, is a master marketer who makes every move a calculated one. The beard is simply a part of that process. Nipsey’s beard is full, immaculately groomed and consistently looks healthy. It’s clear he puts time and effort into his beard, which makes him look a bit wiser and adds even more authority behind his words. His beard is now a trademark look of his and new fans likely can’t imagine him without it.

If you’re a hustler who cares about his grooming just as much as his paper Nipsey is an excellent act to follow. The first step to bearded greatness is creating a consistent routine. This includes scheduled barbershop appointments as well as an understanding of the look you want to achieve. Not sure if your beard grows in full? Give it at least 2 months and see how it looks. Beards typically look patchy during the initial few weeks, something even Nipsey has been victim too.

Once you give your beard time to fill in you’ll find it can become dry at times, which is where beard oil comes into play. Nobody likes dry, brittle hair (especially not your significant other). Beard oil solves this issue by moisturizing the skin underneath your beard while also adding shine to the hair itself. There are many different beard oils on the market with the difference usually coming in their scent. Much like choosing a cologne you’ll have to find the scent that works for you, though many companies also offer unscented options if you want to keep it simple.

Now that you’ve got your beard tight like Nipsey’s, hop in the whip and let Victory Lap be the soundtrack to your success. From one hustler to another. Visit brands like Babe of Brooklyn for a trusted, premium line of  facial hair products that’ll leave your growth experience refreshing & easy.

Listen to the newest album in its entirety on Groom Guy Radio.

Grooming 101, Polish / Men's style

7 Essential Grooming Tools with Justin Lamarr

We can all use a helping hand when it comes to grooming. Whether it’s picking up tips from friends or consulting with professionals, men’s grooming is a team effort. With this in mind, Groom Guy’s Justin Lamarr shares a helpful list of everyday go-to’sWhether its gearing up for work, hitting up downtown Los Angeles or joining the homies at a house party, below is some gems that’ll even assist you on your next trip to the market, local Target, or the barbershop.

 

1. Raw Shea Butter

I don’t quite remember who put me on to raw shea butter but I definitely owe them. I’m a pretty minimalist guy so when I finally began using shea butter I instantly fell in love. I use it as a lotion, lip balm, skin moisturizer and even on my tattoos when I want them to look a little more vibrant. Raw shea butter can be a little off putting for those not use to its gritty texture, but once you warm it up a bit in your hands, it melts down and becomes a perfect all around moisturizer.

2. Coconut Oil

Coconut oil has been a lifesaver for me. Growing up I used all kinds of greases and pomades on my hair to get the waves I wanted. Those products always left my hair sticky and harder to manage than before. Natural coconut oil is perfect for conditioning your hair without leaving a mess. Whether I’m keeping a fresh fade or growing out the curls, coconut oil always keeps my hair well moisturized and conditioned.

3. Dr. Bronner’s Peppermint Soap

As you can tell from my first two essentials I’m pretty big on natural, organic products. My hygienic routine is no different. Dr. Bronner’s Peppermint Soap is a certified fair trade product made with organic oils and no GMO’s. Because there’s little dilution in the soap, it can be extremely strong. Some dilute their soap with water before using, though personally I enjoy the strength of its cleansing properties when used raw, along with the fresh scent.

4. Beard Oil

I consider my facial hair to be a huge part of my personal style. I’m always rocking a beard, though the length tends to vary at times. Whether I’m going with the 5 o’clock shadow look or the Rick Ross beard I always make sure to apply beard oil. Beard oil is essential to keeping your facial hair conditioned while also moisturizing the skin beneath it. One of the coolest things about beard oil is the ability to mix and match scents. My personal favorite right now is “Opium Den” by The Bearded Bastard. It’s a manly scent with a hint of sweetness, perfect for a night out at a fair price of $30.00.

5. Straight Razor

Since my beard is such a large part of my style it was important for me to learn how to properly groom it myself. Working in the corporate world people notice right away when you’ve gone a while without a line up. Learning how to use a straight razor has been a thrilling and intimidating process, but there’s something unique about doing things the old school way. There aren’t too many things I enjoy more than grabbing my razor, turning on some music and getting my beard tight for the week ahead. (Groom Guy tip: Consult your local barber first for razor recommendations that best fit for your skin)

6. Altoids

So this one isn’t that big of a secret, everybody uses Altoids right? I was actually a pretty big gum person for most of my life until I took a liking to cigars. Smoking cigars is one of my favorite hobbies, though one of the drawbacks is the toll it takes on your breath when you’re done. After doing some research I found that Altoids were the PERFECT solution to cigar mouth. They eliminate the smokey feel and give you a minty taste in no time. I keep a pack of Altoids on me at all times.

7. Dior Sauvage Cologne

I really shouldn’t be giving this one away but hey, each one teach one J. Colognes can be tricky for the simple fact that everyone’s natural chemicals react differently to various scents. What smells great on one guy might smell terrible on another. Thankfully I found my go-to cologne a few years ago and haven’t looked back since. Dior Sauvage is understated yet commanding all at once. I always recommend guys take the time out to find the cologne that’s right for them, maybe Dior Sauvage might be the one for you as well.

To follow more  of Justin Lamarr visit his official site.