OUR BLOG

10 May 2021

Groom Guy inks partnership with “yours truly” hotel for pop-up shop

It looks like the summer is gearing to heat up. As the nation’s capital goes completely Wrestlemania-style on granting DC’s its official statehood, there’s been some workings about ten minutes away. Groom Guy steps in a new direction with an official pop-up shop partnering with hotel powerhouse Yours Truly Hotel. Located in the shining downtown area of the District, the studio will as a “self-care sanctuary” serving as icing on the cake with the current climate of hotel offerings. A socially distant space will be integrated into the main lobby of the hotel where you can indulge in cocktails, coffee and/or catch up on Zoom calls with public working spaces. The Groom Guy Pop-Up will be modernized with everything being almost contactless and retail products courtesy of celebrity hairdresser Vaughn Acord and his premium men’s grooming brand V76 products. You’l

Groom Guy is also partnering with Washington DC-based art boutique Homme DC where hotel guests and the public can indulge in bidding on local artworks that are displayed exclusively in the studio.

“We’re super excited about this partnership for this spring / summer. It made sense and it was time. This is Groom Guy 3.0” says Darius aka Sunny D. The 300+ room hotel consists of a cafe MercyMe, a record store El Doughnut Shoppe, and the lineup of luxury and comfortable hotel services. The hair studio launches this week on May 15th 2021 inside YoursTruly Hotel. Stay tuned for pre-booking appointment slots.

sunnydnyc