It’s 1937 and Eugene Davie was gifted to the world. Over the course of his sixty seven year life, he’s adored by a grandson who values his timeless style choices and behavior that shapes him into the original idea of a Polish’d man. Fast forward into 2017, Groom Guy was born out of necessity. His spirit lives on and remains the brand identification code for creative direction and historical context.
Groom Guy is a service business that was inspired after years of experimenting in the barbershop — and still noticing a void in the men’s supply industry that concentrated on various racial ethnicities regardless of economic standing. “I saw a whole group of neglected men in the mainstream ad campaigns” says Darius Davie. Groom Guy was first launched to give readers an opportunity at the fundamentals and ability to gain hair cutting knowledge. Since then, it has evolved into a media company focusing on a range of menswear subject-related matters and content that is formulated for the everyday or natural man. Groom Guy is designed to be user friendly, easy reading, and resourceful in taking a men’s daily routine to new heights. “We’re much more than we can offer behind the chair. I’m here to help and heal as a barber-stylist” says Darius.
character builds the man. style finishes him. stay polish’d…Darius Davie, Groom Guy
To establish a core community of viewers who are reintroduced to men’s lifestyle thru effect content customization and premium grooming services. We’re the alternative mouthpieces to the mass market and aim to provide viable style tools of information that support ones’ independence.
Introduce & connect the next generation of men to global brand suppliers.
Construct a communication pipeline for those in the hair business to strengthen community building & further education.