Inspired after years of experimenting in the barbershop & salons, we noticed a void in the service & personal care industry. “I saw a whole group neglected in mainstream campaigns,” says Darius Davie. Groom Guy was first launched to give readers an opportunity at the fundamentals and ability to gain knowledge on self-care. Since its launch in 2016, it has evolved into a full-service agency pairing with the hospitality industry as “the new frontier” like never before while featured in publications like ABCNews, Politico, AskMen, Byrdie, Scotch Porter, and countless grooming brands, we are the agents of style & access.

We bring the haircutting experience to you.