Groom Guy is a service that was built to make self-care solutions accessible while at the same time offering viewers an alternative viewpoint to the commercial narratives of personal care and grooming. We were inspired by the [hair] culture that taught us how to think, how to argue, and how to understand. “I saw a major gap connecting the world of care products, haircutting service and client relations,” says founder Darius Davie.

Since its initital launch back in 2017 as a blog, the brand has evolved into a new service model thats defined as the “fresh face of hospitality.” The groudbreaking work has led to features in Politico, Forbes, New York Times, countless personal care brands and even parnterships with hotels.

We want to show viewers the special capibilites of the [barber-salon] chair like never before.