Darius Davie, founder of Groom Guy, has been honored as one of Washington Business Journal’s 40 Under 40, recognizing his groundbreaking work in men’s grooming and hospitality in The District. Since relaunching Groom Guy in 2020, Davie has elevated men’s grooming into an essential part of self-care, blending luxury, innovation, and wellness into a reimagined experience for the modern man.
Groom Guy isn’t just about haircuts—it’s a lifestyle brand that fuses self-care services with high-end hospitality starting with men’s haircutting. Davie’s vision has redefined traditional notions of men’s grooming, creating curated spaces where confidence and self-care take center stage. It all started in West End DC at Yours Truly Vignette.

His innovative approach is reflected in partnerships with some of the most prestigious properties in hospitality:
Through his bold vision and creative direction, Darius Davie has earned a spot as new creative mind in lifestyle and luxury hospitality.
