Grooming is personal. For us, it’s also cultural, intentional, and deeply rooted in community. That’s exactly what our co-founders Darius Davie and Matthew Sears broke down on the latest episode of What I’ve Learned via the Hospitality Design Podcast.
Hosted by editor in chief Stacy Shoemaker Rauen, the convo gets into how Groom Guy started, why it matters, and how it’s shaking up both the grooming and hospitality industries. Spoiler: we’re not just talking about haircuts.
Darius talks about the early days—trying to find a barber that understood both the craft and the culture. When he couldn’t, he built it. Matthew brought his hospitality chops to the mix, helping turn Groom Guy into a full-on experience, not just a service.
Here’s a quick hit of what’s inside the episode:
- How Groom Guy started as a need and turned into a movement
- Why good design and good vibes go hand-in-hand
- What it means to create space for men of color to feel seen and cared for
This isn’t just about fades and lineups. It’s about reshaping how men approach self-care, wellness, and personal style—without checking their identity at the door.
