In the heart of Arlington, Virginia—inside the bold architecture of Amazon’s HQ2—something special happened. This year, Groom Guy was selected to partner with the Movember Foundation at the AWS Imagine Conference 2025, bringing our signature grooming experience to one of the most innovative stages in tech and culture.
The mission? Cut hair. Spark conversation. Champion men’s health.
Over the course of one electric day, our team delivered 65 haircuts inside a custom Groom Guy pop-up lounge, transforming a corner of Amazon’s global headquarters into a wellness-driven retreat. From engineers to executives, attendees got more than a shape-up—they experienced intentional self-care with a purpose behind every pass of the blade.
