Washington, D.C. – Groom Guy Washington DC is making history this year. Founder Darius Davie has been selected to be featured in the Milken Museum’s American Dream Experience, honoring entrepreneurs who embody resilience, creativity, and innovation.
A Washington DC Grooming Brand with Global Vision
Launched in 2020 at IHG’s Yours Truly DC, Groom Guy began as a personalized, design-forward grooming service that transformed the traditional barbershop experience. Co-founded by Davie and childhood friend Matthew Sears, the brand’s mission has always been about more than haircuts—it’s about style, hospitality, and cultural relevance.
Expanding Beyond DC: From Palm Beach to National Recognition
Groom Guy’s vision led to a partnership with PGA National Resort in Palm Beach Gardens, FL, collaborating with V Starr, the award-winning design firm led by tennis champion Venus Williams. This location became a standout example of luxury grooming fused with wellness, earning industry recognition and expanding the Groom Guy name nationwide.
The Return Home: Groom Guy HQ at “Salamander Washington DC”
In 2024, Groom Guy returned to its roots, establishing headquarters at the newly opened Salamander Washington DC. The April 2025 grand opening introduced the world’s first luxury barber chair, setting a new global standard for comfort and craftsmanship in grooming. This innovation, experienced firsthand by philanthropist and entrepreneur Mike Milken, elevated Groom Guy’s status in both hospitality and design industries.
Groom Guy at the Milken Museum’s “American Dream Experience”
Opening September 2025, the American Dream Experience will showcase a select group of NFTE alumni whose stories inspire innovation and entrepreneurship. Groom Guy’s feature will shine a spotlight on Washington DC’s thriving grooming culture and the brand’s role in pushing the boundaries of luxury service.
Why This Matters for Washington DC
With its blend of luxury grooming, cultural storytelling, and design innovation, Groom Guy is putting Washington DC on the map for more than politics—it’s becoming a destination for elevated personal care. The Milken Museum recognition cements the brand’s place among America’s most creative and impactful businesses.
📍 The American Dream Experience opens September 2025 at the Milken Center for Advancing the American Dream, just steps from the White House and U.S. Treasury.
➡ Learn more: https://mcaad.org/exhibition
