4 Common Shaving Mistakes

I got the opportunity to spend some time with friends in Virginia this past weekend. As usual barber instinct, I asked how'd my friend's shaving routine was coming along. Like many of you, he shared that its been a continuous battle of uncertainty of products or simply not knowing what he should & should not do.

Over the course of the past couple months, I was able  to retrieve some response from various guys what troubles them most about their shaving experience. Maybe you can relate to some & fall right in line on the shaving rollercoaster:


If you ever wish to give a personal invitation to razor bumps, you can simply shave (with a razor) in the opposite direction of your skin. Before you shave, its crucial to feel the direction of where your skin grows. For some it may flow downward and others upward but you must make sure that is clear before any razor touches the skin. Knowing this will help increase chances of a smooth shave & healthy regrowth pattern.


We've all experienced the barbershop at some point and been slapped with some classic rubbing alcohol after a close haircut. The truth is it may be a "disinfectant" but it is also another evil to dryness & razor bump development. Sterilization is important but there's many more alternatives that do not strip your skin of its natural oils or feeling stone cold dry like Aloe Vera or Witch Hazel).

Fact: Surfactants and alcohol contribute to the problem of acne instead of preventing outbreaks while additionally causing dryness and irritation, according to a study by the National Institutes of Health in 2011.


Gone are the days of your cheap BIC razors. Don't become another victim to the conventional-shaving experience you get sold in TV ads and the "mens grooming" department at CVS or Walgreens. Treat your face with some respect and dignity. There's currently a variety of upstart brands that are looking to redefine that shaving industry by first producing Grade A quality blades at a fair, competitive price. Many of these regular department store blades are poorly-produced and lack durability. Companies like Harry's and Bevel stand at the forefront of the new shaving crusade. R.I.P. Bic Blades

Note: Both shaving products can be found in your local Target store.



I understand that every shave experience is different. Some may need more product then others but the fundamentals remain the same. The execution always starts with a pre shave and ends with an aftershave routine. Developing these healthy practices now will have a strong benefit in the long run & you should start seeing immediate results.

F*ck you Flu (Season)

If you're like me, then you think you're invincible from any sickness or cold 99.9% of the time. My stubbornness gets the best of me most of the time thinking I don't have to properly prepare for the cold season thats amongst us. Unfortunately, I learned the hard way coming home to full tidal wave of nasal congestion. It wasn't until my girlfriend had to make the trip to the nearby corner store that made me call out of work and realize: damn, I'm sick.

I was trying to replay in my head all of the potential symptoms that could have led me to this point and maybe can be helpful for you during this cooler season:

  1. Lack of vitamin intake
  2. Sleep deprivation
  3. Wearing improper clothes aka wearing a JACKET when I should have never left the house with just a sweater.
  4. Lack of layers (note: pull out those scarfs now)


Thanks to advice from my girlfriend and ability to focus, I was able to uncover some immediate remedies that quickly healed my congestion and killed my flu symptoms before they even started. Tis the season to stock up on any of these items below or any others that keep you flu free!


(Note: You'll want to add ginger root to this collection especially if you're looking to make a honey lemon tea).


4 Reasons a Grooming Routine is Important

After spending over a year studying the haircare industry, I still tussle understanding the phrase "grooming routine" means or what entails exactly. We hear that phrase across various mens magazines, articles, and websites but quickly bypass it like a Donald Trump speech. But nonetheless, as I realize I still leave the house forgetting the little things like cleaning behind my ears, putting on just a tad bit more deodorant or simply wearing briefs over boxers (Wedgie, USA). These may seem like obvious responsibilities to you but you'd be surprised to know why its important to maintain a healthy routine..


Balancing a regimen goes far beyond self reminders to brush your teeth before you go to sleep. There are plenty of us working 20+ hours a week not looking to be reminded to clip our toe nails but its this fundamental education that keeps us on the pathway of cleanliness. When we have the knowledge and basic understanding of our bodily hygiene, we're able to combat it with the necessary solutions. You may think I'm exaggerating but the education can save a life, your armpits, and your wallet.


I love Tom Ford and Y'veslaurent like the next man but unfortunately the way my account is set up....clearly doesn't allow me to restock happily when needed. You can diffuse circus trips to the pharmacy trying new shampoos and hair products if you have an idea of how much you're willing to spend. A lot of your basic needs for general upkeep and cleanliness should not cost you more then what you know you can spend. If your able to tackle your budget, you'll be able to get the most out of your experience.

photo by Slick Jackson
photo by Slick Jackson


I'd be lying if I said we didn't launch this to make sure you get the girl (or significant other) of your dreams. With the proper routine, you can keep that special someone entertained and ready to drop it like its hot upon request. If we have expectations for our loved ones to have a respectable upkeep, its only right we give that right back to them.


You may have the flyest resume on the planet but still wondering why your career has been falling short or working tirelessly to make your boss notice you. It all boils down to making that statement entrance. Many of us still make immediate judgements off personal appearance. In a matter of seconds, we scan people already making premeditated conclusions. Since we do that, its only right if you give people something to remember. GIVE PEOPLE SOMETHING TO REMEMBER. Your grooming routine can be set at such a high standard that it directly reflects how you want to be treated at your job. Maybe this time that sexy new assistant will notice you...




Letter From the Editor

We've all heard it: If your dream doesn't scare you then you're not dreaming hard enough.

Reset and restart. That's something I wanted to do the most in 2016. It wasn't until an encounter in the barber chair while battling a slight dose of depression that it hit me: I wanted to make people especially men feel good exactly the same way a barber-stylists does. It was there that the Groom Guy journey began...

My love for the hair business grew stronger as I dived deeper into the history of the craft. It was like the more I went into the history of hair and men's style the more clarity I received for a bright future.  I knew I wanted to honestly contribute something rich to society and if I were able to properly do that through self esteem building, then haircutting was truly my way. If a person was able to reestablish their confidence, overcome of some of their worst fears, earn a promotion attributed by a styling decision, those were the precious moments that I wanted to be apart of.

Building this agency helped me understand the power of institutions like the barbershop: where any person can evolve into the person they envision.

Beautiful Typography

Typography, being the art of type in a design, is undoubtedly one of the most essential elements of good web design. Read more

Responsive Design Process

You cannot plan for and design a responsive, content-focused, mobile-first website the same way.Read more

A Little Journey

Far far away, on the island of Moskenesøya in the Lofoten archipelago, above the Arctic Circle, there lives Reine – the most beautiful village in Norway. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.

The landscape surrounding Reine is simply stunning – the winding streets and brightly colored houses of the village cluster around the calm blue waters of the sea, with lush, sloping green hills forming an idyllic background. Meanwhile, all around the village for miles to see, enormous, snow-capped mountains rise like islands from the ocean, creating a formidable, awe-inspiring view.

In Reine, you’ll likely stay in rorbuer, old fishermen’s cottages that have been converted to accommodations for visitors. Activities include fishing, of course — either with yourself or with others on a local boat — as well as kayaking, whale watching, biking and bird spotting.You can camp under the stars on nearby beaches, catch a ferry to a neighboring village or conquer some of Norway’s best hikes. One, which takes hikers up the mountain called Reinebringen, leads adventurers to breathtaking views of the island chain from above.You’ll also catch aurora borealis from about September through April on chilly, clear nights.In Reine, everything is utterly quiet, quaint and more than beautiful. This is the way nature intended it to be one of the most beautiful villages in the world.

Powerful Workflow Tips

Designing and developing can be time-consuming, especially when the project involves a new challenge, putting the team or freelancer into unknown territory. Moreover, time is a key factor in productivity. Working efficiently enables us to deliver better value at a competitive price.

However, some steps can be repeated for every project. These are steps we know and should make as quick as possible in order to have more freedom to experiment with new solutions. Following tips will help you to improve your workflow.

#Tips 1: Applying Changes All AroundWildcard CSS rules are recommended by the web designers all time. You have to use a global indicator (*) – which empowers you to apply any progressions all-inclusive to the entire page. This can truly help you save your time, particularly in the introductory phases of configuration.#Tips 2: Using CodeKit With Browser ReloadingCodeKit will help you to see any progressions made to the program without reloading the website page. It is particularly suggested for Mac users. It makes the ease of rolling out browser changes worth the little cost brought about to get it.#Tips 3: Using FitVids To Embed VideosEven with the easiest video embedding that comes with HTML5, web designers still face problems – empowering responsive resizing for videos and guaranteeing degradation on Flash where the HTML5 video embedding is not upheld. FitVids is a jQuery plugin which takes care of both issues.#Tips 4: Using Grid FrameworksAnother effective tips is to use grid framework where the quantity of segments is totally separable by 4, 3 and 2. This gives the 12-segment matrix which is exceptionally famous in light of the fact that it is very flexible.#Tips 5: Use 8 Bit PNG FormatWhere you are attempting to fare to PNG from Photoshop, this old-school trick may help: in the event that you need not bother with it to be straightforward, send out as 8-bit PNG, which at times influences nature of the picture, however drastically cuts down file size.

Evaluate Your Product

There are a lot of startups out there creating great product design. But how are you supposed to evaluate innovation?

John Long at The Ship’s Log has 3 simple questions (and sub-questions) to ask when considering your product.

Is it Usable?And now for the sub-questions!Is the heart of the application easy to use?Are the entry points (landing pages, signup, etc.) straightforward?Will the average customer understand how to get started?Is the copy used in your application helpful, instructive, and intuitive?What are the common pitfalls? How can you design the application so that those are never experienced?Is it Credible?Credibility isn’t necessarily the VeriSign certificate—think polish. Does your product have the credibility that makes someone want to use your application because of the way it looks and feels?“Credibility is about dressing to impress. If the custom fitted suit and gold watch don’t impress your clients and help you become a real, viable business then you’ll have spent valuable time and money creating something with no value.”Is it Easy to Change?No product design is perfect; expect to get some customer feedback and need to make spur-of-the-moment changes. Look out for:Cramming too many functions into one screen.Using technology in key places that is not well supported by the majority of browsers.Trying to achieve desktop-caliber controls.Making features Javascript-heavy that could be pure HTML.Using an excessive number of images (pure HTML is much easier to maintain).[From labs.openviewpartners.com]

Stages of the startup lifecycle

Birth, growth, reproduction, and death. In the same way as humans go through life stages, startups go through phases that entrepreneurs should be aware of in order to effectively guide their projects.

Max Marmer, founder of Startup Genome, presents six. It seems essential to know how to face each of them so the startup survives:

DiscoveryYour first task as an entrepreneur is to consider how you would like to change the world. Identify a problem, come up with a solution and see if anyone – especially potential users and clients – might be interested in your idea.Beyond the possibility of getting accepted in a startup accelerator and gathering funds from family and friends, this first phase requires developing the minimum viable product (MVP) that will enable surveying the market and getting a sense of the project’s acceptance.This is what Dropbox did at the beginning. The cloud storage website published a video explaining its service using an MVP and, furthermore, the appearance it would have. This video was one of the strategies that enabled the company to reach 75,000 users whilst in beta form.ValidationA startup’s service or products go from being hypothetical solutions to a problem to hitting the street and looking for the first clients ready to pay for it. At this stage, money will be the only way to effectively measure whether the public validates your project.This is precisely what growing numbers of technological companies do when starting crowdfunding campaigns.Pebble, the record-breaking smartwatch, managed to raise $10million in Kickstarter. This is an impressive example of crowdfunding validation. People wanted a smartwatch, and they were willing to pay for it in advance.EfficiencyIn order to successfully overcome this third phase, the best allies will be market studies and, more than ever, the advice of a good investor. Listen to the voice of experience.At this point, the entrepreneur has to analyse characteristics and variables of everything that surrounds the startup (market, clients, etc.) in order to find the business model that adjusts best to the environment.The aim is to increase the customer base in the most effective way possible, preventing growth from stifling the project.ScaleIt is time to prove the business’s scalability – its capacity to grow in a sustainable manner (keeping costs down). The startup has to be ready to fight in international markets and offer great margins of benefit. It is time to step on the gas and push the growth aggressively – it is time for the larger fundraising rounds.That is how Airbnb and the controversial Uber have managed to grow to the point of being present in countless corners globally. A couple of fundraising rounds of over $1billion in the first case, and around $0.5billion in the second, show how these are good examples of internationalisation..MaintenanceOnce the step has been taken to reach other markets with support of large fundraising rounds, it is time to shore up the project’s bases so the structure that youhave put so much effort into building does not collapse.Maximising benefits and facing problems derived from the global dimension that the startup has acquired are key in this phase. The greatest risk is taking for granted that, having reached certain success, everything is done. Don’t stand by to admire your product; there are problems that can put the longevity of your business project at risk.Sale or renewalYour business model works, or is at least credible. You have the funding needed to internationalise the company, and you have carried it out successfully. Now what? Experience tells us that there are two ways: to sell the startup to a giant (Google, Facebook, Apple…) or to go public and try becoming one of the ‘unicorns’.Only in this way you can acquire the huge resources that the brand will need to continue growing, renewing its products, and reinventing itself constantly in order to confront a dynamic market.[From unconvention.eu]