5 Major Considerations when Opening a Barbershop w/ Mikey Denton

(In the words of shop owner Mikey Denton)

So there’s a lot that goes into opening a business. Then you'll realize how much more goes into after you open. Especially if you are like me and did not have any type of business degree or certification. 

Identify Yourself: Owner or Haircutter

You should pick what you want to focus more on: Do you want to cut behind the chair or do you want to be an owner/operator? Because you need to put effort into one to do it right. Trust me, putting your eggs in different baskets will continue to be challenging. I did not open with the intention of not cutting anymore. Now it can be totally different for a small shop with two to three chairs, booth rental, no front desk, no retail store kind of shop which a lot of people are totally content with. But if you want to run a well oiled machine with the full team operations, it’s going to take a lot of attention to detail. 

I want to cut for the rest of my career. I’ve always wanted to commit to cutting and have zero interest quitting and just owning a salon. 
Mikey denton

Work With Brands You Believe In

Supporting the super small guys is great but also you need to consider what distribution companies offer as well. Points, education, free back bar, etc. After several years we narrowed down the brands that are great, offer a variety of products and provide a lot of support. 

Mikey Denton

Depending But...Aim High With Prices 

Thats a vague statement yes. But starting with a low price then working up is difficult. We started at $30 then went to $32 and people lost their minds. Eventually we made our way to $35 but when I went up to $45 it wasn't that big of a deal but for the clients who had been paying $30, I was told "that's inflation". It wasn't because we didn't write out a proper business model. Some of us were booked several weeks in advance and were losing clients so you raise your prices. Not every stylist/barber is booked so others are at $35. The level system was put into place after a few years. We should have done a little more research before going with what was the "normal" model in my hometown. 

Be Intentional & Trust the Process

Open a business with the right intentions and after checking off all the boxes. Some people open a spot after being busy for a year and are "just doing what's best for their family.” I was that guy and I've heard plenty of other people say the same. Not realizing its not that simple and isn't the best next option. I wish I knew about studio suite models before opening to test the waters first. Studio suites (pictured above) allow you to be your own business for 6 months to a year, without the small business headaches. If you are booked up enough to run a successful studio suite, then add staff or apprentices. If that works and you got a well oiled machine, then look into your own space. For a lot of people that has been the better option. At the same time people who own a business have downsized by moving into a studio suite and prefer it. Just don't rush into anything and don't take money from any person who wants to "invest.” TRUST ME. 

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Mikey Denton currently resides in Portland, Oregon and get can be reached www.mikeydenton.com. Contact him on Instagram @mikeydenton.


'The Art of Shaving' Reflects on the Craft Behind the Barber Chair [WATCH]

Groom Guy is a place that sees the barber as the holy priesthood of mens hair culture. They're the recognized caretakers that foster lifetime relationships and crafts people that cultivate art with electric clippers, scissors, and a razor. These simple tools have been passed down for centuries and still exist strongly within ever changing culture of industrial innovation. I've got to give it to brand The Art of Shaving for painting a wonderful portrait of the industry by highlighting the barber-client relationship that is timeless, therapeutic and life changing. The healing powers of the barber have never been more clear and its a narrative Groom Guy holds dear. Here's an excerpt from their recent campaign & watch the full video below.

For the new campaign, The Art of Shaving pays homage to the community that barbershops foster, while also finding ways to recreate such spaces within the contemporary climate. The barbershop is where a man’s personal style meets his grooming routine and Falguni Desai, the CEO of The Art of Shaving, views it as “a place of social interaction and a place where men learn from each other, give each other advice and help each other in various ways – beyond grooming.” As a response to the stay-at-home measures from COVID-19, The Art of Shaving has launched a Virtual Barbershop on Instagram where Master Barbers give tips on facial grooming and at-home haircuts. “The space was curated by our Master Barbers from across the country and we also partnered with some influential celebrity barbers,” explains Desai. “We wanted to offer our barbers and community a place to tell their stories during these uncertain times, just like people would in a physical barbershop.”

https://www.youtube.com/watch?v=vl6Uz8clSA4&feature=emb_title

Stay Polish'd Vol. 1 with Sean Mayers

From months to minutes, as we anticipate the end to another winter season that has showed its fair share of punishment on the Eastern coast. As the "Stay Polish'd" mantra continues to show itself strong within the brand's ethos and infiltrate your bathrooms & closets, we decided to give a visual glimpse of what're cooking up for the season. The spring season carries cold fronts, brisk winds, and demos of sunshine that'll call for trips of confrontation to the beach (possibly). Nonetheless, Groom Guys do what we do best: and that's deliver 100%. Groom Guys continue to keep the principle of putting your best foot forward neglecting the lionization of mainstream publications that showcase rudimentary images of "style" and "fashion." Groom Guy (s) carry manhood, healthy morals & principles, and critical observation as the very DNA of the brand's existence.

I recently had the pleasure of meeting up with the dangerously dapper and intelligent Sean Mayers, The Gentlemens Lounge. The New Jersey native has established quite a reputation as a "vintage stylistic architect gathering pieces of heritage, history, class within his portfolio. That was enough for me and camera hit maker Marcus to arrange some time on grey day in Washington D.C. & premiere our collection series. Behind the camera, we had an opportunity to discuss some stylistic details that often overlooked including accessorizing your outfits, introducing fragrances to our repertoire, and Sean educating me on multiple approaches to wearing a scarf and many more (and where Sean obtained that fly hat). Together, we are: The Groomed Gentlemen. 

(Feel free to share, download, repost attributing all photo credit: Marcus

 

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